Privacy policy

Privacy Policy

1. WHO ARE WE?

HEKTAR SEEDS SRL is a Romanian company that, through extensive research and breeding, has developed high-genetic-value hybrid seeds. Our work is represented by the brand HEKTAR – the essence of the future. We market seeds for professional agricultural production and amateur gardening.

Learn more about HEKTAR – the essence of the future at https://hektar.ro/.

2. WHY DO WE HAVE THIS PRIVACY POLICY?

We collect, store and use your personal data when you access or interact with https://www.hektar.ro. This Policy explains how we do so.

This Privacy Policy describes how we handle your personal data when you:

Visit our website at https://hektar.ro/.

Contact us about our business, products or services, including by subscribing to our newsletter, using the contact form or published email addresses, visiting our social media accounts, or commenting on articles at https://hektar.ro/blog/.

Your data is processed on the instructions of, or as a result of actions taken by, third parties.

3. PURPOSE OF THIS POLICY

This Policy explains how we handle personal data collected directly from you or obtained from third parties and the purposes for which we process it.

It also explains your rights under Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the General Data Protection Regulation, or GDPR).

We aim to help you make informed decisions when browsing our website, using its features, or contacting our representatives about our products and services.

4. HOW TO CONTACT US

HEKTAR SEEDS SRL has the following company details:

Registered office: Str. Laminoriștilor nr. 268, 405100 Câmpia Turzii, Cluj County, Romania.

Tax identification number: RO45866423; Trade Register number: J2022001590128.

Raiffeisen Bank, Cluj-Napoca branch: RON IBAN RO29RZBR0000023557291; EUR IBAN RO66RZBR0000023557304.

Legal representative: Szell Levente.

HEKTAR SEEDS SRL is the controller of your personal data. For questions about this Policy or to exercise your rights, please contact us by email office@hektar.ro.

5. WHAT PERSONAL DATA DO WE COLLECT, AND WHY?

We collect personal data when you use our website, contact us about our activities, products or services, request information through our employees or partners, comment on our blog, or subscribe to our newsletter.

Our website and products/services are intended for businesses and individuals over 18 years of age. We do not intend to collect or process the personal data of anyone under 18 through the website.

We may collect, store and process your first and last name, email address, telephone number, IP address and information obtained through cookies (see Cookie Policy).

Cookie details

Cookie name	Provider	Purpose	Duration	Category
__utma	Google Analytics	Stores anonymous information about user interaction	2 years	Analytics
__utmb	Google Analytics	Stores anonymous information about interaction with the website	30 min	Analytics
__utmc	Google Analytics	Stores anonymous information about interaction with the website	Session	Analytics
__utmt	Google Analytics	Stores anonymous user information	10 min	Analytics
__utmv	Google Analytics	Contains anonymous visitor information for segmentation	Session	Analytics
__utmz	Google Analytics	Stores anonymous information about interaction with the website	6 months	Analytics
gdpr_accept	parent site	Records acceptance of consent	2 years	Functional

Please note that integrated Facebook and YouTube plugins may allow those third parties to collect information when you visit our website, even if you do not have an account with them. Their processing is governed by their own privacy policies; please consult those policies.

Our principal purposes for collecting and processing personal data include:

Verifying your identity and/or that of the company you represent.

Providing products and services, contacting you and processing website orders.

Responding to contact-form requests, blog comments and messages sent to our published email addresses.

Protecting our rights, property and safety and those of third parties, including other website users.

Improving and developing our business, administering operations and complying with applicable laws, court decisions and public-authority requirements.

Performing our contractual obligations.

Analysing how you use our website.

Other uses permitted or required by law.

6. HOW WE USE PERSONAL DATA

I. Providing our products and services

HEKTAR SEEDS SRL sells seeds to professional agricultural producers and amateur gardeners. We present our products on our website and provide contact channels to make products and horticultural information accessible.

We collect data you provide when visiting the website, subscribing to the newsletter, using contact forms or published contact details, or posting blog comments. We use this information to answer your enquiries by email, telephone or SMS.

Legal basis: Our legitimate interest in providing products and services, and, where applicable, the need to obtain information to enter into or perform contracts. We also have a legitimate interest in collecting website usage data for statistics and improvements.

II. Business development and legal compliance

We may use personal data to improve our products, including by considering suggestions submitted through contact forms, blog comments or email. We may also disclose data when lawfully requested by public authorities.

Legal basis: Compliance with legal obligations where applicable; otherwise, our legitimate interests.

III. Marketing

If you subscribe to our newsletter, we may send information about our activities and products, vegetable-growing advice and other related topics. You may unsubscribe at any time.

Legal basis stated in the source policy: Our legitimate interest in promoting our business and products and providing sector-specific advice. You may object at any time by unsubscribing, after which newsletter messages will cease.

IV. Analytics

We use cookies to personalise your browsing experience and measure the effectiveness of website content and visitors' interactions. This helps us understand which information and products attract interest. The source policy states that cookie-derived information cannot uniquely identify you.

Legal basis: Except for essential cookies required for the website to operate, we use cookie-derived personal data only with your consent. You may withdraw consent at any time through the website's cookie management module without affecting the lawfulness of earlier consent-based processing.

7. WITH WHOM DO WE SHARE YOUR PERSONAL DATA?

We may share personal data with third parties where necessary to operate or support our business, including:

Internet and telephone service providers, IT systems and software suppliers, cloud and hosting providers, and IT support services.

Potential buyers of our business or parts of it.

Public, regulatory and tax authorities.

Professional advisers, including lawyers, valuers, tax advisers, accountants and other experts.

This list is not exhaustive. We may disclose data where necessary to operate effectively, protect the rights, safety and property of our company, staff, suppliers or others, respond to complaints, or prevent fraud and unlawful activity.

Legal basis: Our legitimate interest in efficiently managing our business and, where applicable, compliance with legal obligations.

8. USE OF COOKIES

Our website uses essential cookies and other cookies to which you have consented. They help us analyse website traffic and users' preferences regarding products and information.

Cookies are generally text files or similar technologies stored by the browser on your computer, tablet or phone. They have defined retention periods, remain passive, do not contain malware and do not access your hard drive. They can be accessed by the web server that placed them.

9. DO WE TRANSFER YOUR PERSONAL DATA?

We do not intend to transfer your personal data outside the European Economic Area except in exceptional circumstances where required by law. In such cases, we will seek appropriate safeguards and an applicable adequacy decision, as stated in the source policy.

10. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

We retain personal data for as long as necessary for the purpose for which it was collected and to satisfy applicable legal, accounting or reporting requirements.

Specifically:

We do not retain information from the servers' logs for our website.

When you submit a quotation request, we retain the information for five years after the end of the financial year in which the order was placed, in accordance with the tax-record retention period stated in the source policy.

When you contact us by email, contact form or telephone, we retain the information for as long as necessary to resolve your request and for a further 12 months, after which it is deleted.

Data used for marketing is processed until you unsubscribe or object, and in any event no longer than two years after our last contact with you.

11. CONFIDENTIALITY AND SECURITY OF YOUR PERSONAL DATA

We protect personal data through technical and organisational measures, including secure servers, SSL/TLS encryption for data transfers, access on a need-to-know basis, email encryption and endpoint encryption.

Access is restricted to authorised recipients. Employees, consultants and processors with access to personal data must maintain confidentiality and an appropriate level of protection.

We do not intentionally collect, process or store special categories of personal data, such as information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric identifiers, health data, or information concerning sex life or sexual orientation.

12. YOUR RIGHTS

Under the GDPR, you have the following rights in relation to personal data we process about you:

Right of access: You may ask us whether we process your personal data and, where legally permitted, request a copy.

Right to rectification: You may request correction of inaccurate or incomplete data.

Right to erasure: You may request deletion of certain personal data in the circumstances provided by law.

Right to restriction: You may request that we restrict processing in certain circumstances, including when you contest accuracy or object to processing.

Right to data portability: In certain circumstances, you may receive data you provided in a structured, commonly used and machine-readable format or request transfer to another controller. This right applies to eligible automated processing.

Right to object: You may object to processing in accordance with applicable law.

Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.

Right to lodge a complaint: You may complain to the Romanian supervisory authority for personal data protection at dataprotection.ro.

To exercise your rights, contact us by email. The source prints 'officehektar.ro' (without @); verify the correct address before publication. We may request information to verify your identity and further details to process your request promptly.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Policy to reflect changes in our processing practices, applicable laws or regulatory requirements. Where possible, we will notify you by email of significant changes. Please review the Policy on our website periodically.

Thank you for your attention!